The "be local" mindset
To "be local" means to live here in Austin Texas. But it's not just living here; it's a state of mind.
People are pouring into Austin to live and be a part of this great city. With them they are bringing their past State and mindset and it has taken a huge toll. Austin has lost so much of its charm and what made it appealing to move here in the first place. South Congress is becoming Rodeo Drive. Rainey Street has demolished all the old holmes for new high rises with no character. And the once polite Texans have been replaced with Tech Bros.
So we want the locals to "be local" again. Be kind, give back, vote carefully, and be proud to live here. If everyone did this, Austin would be the greatest city in the U.S. to live and be a part of.